New Odyssey DART putters groundbreaking targeting system

Odyssey DART PutterCALLAWAY GOLF has released a new line of Odyssey D.A.R.T. putters featuring a “groundbreaking” target alignment system to the Australian market.

Odyssey’s Direction and Realignment Technology (D.A.R.T.) utilizes a dart-like pattern on the top of the putter head to easily align the centre of the putter face with the target when addressing the ball.

“D.A.R.T. works via a two-step process,” said Austie Rollinson, Principal Designer for Odyssey. “First, the eyes align the putter to the target using the straight lines on the top of the putter head.

“From there, the mind’s eye completes the realignment by placing the apex of the D.A.R.T. design at the centre of the golf ball. This ensures that the face of the putter is in line with the target and promotes consistent contact with the centre of the face for greater distance control.

“The original 2-Ball putter was a revolutionary step in using the golf ball as an alignment aid, and D.A.R.T. is an evolution of that technology.”

Callaway says the D.A.R.T design is based on the brain’s ability to complete images that the eye doesn’t at first see. In this case, the mind completes the apex of the dart device in the centre of the ball, ensuring the most accurate alignment possible. Just a one-degree misalignment on a 12-foot putt is the difference between a make and a miss.

“The completion of the D.A.R.T device at the centre of the ball is the key component to this new alignment technology,” Rollinson added. “In designing the D.A.R.T. putters we examined the Gestalt Effect, which was developed in the late 1800s and is based on a theory that our senses have the capability to visually create whole forms rather than just a collection of simple lines and curves. The Odyssey D.A.R.T. putter utilizes this effect using multiple lines to create an image that refines alignment and helps golfers make more putts.”

Also featured in the D.A.R.T. line of putters is Odyssey’s newest multi-layer insert, White Ice, which has been fine-tuned to enhance sound, resiliency and consistency.

The new D.A.R.T line of Odyssey putters are now available in Australian golf outlets with a new product introduction retail price of AU$209.

Two models will be available featuring D.A.R.T technology—the D.A.R.T. standard model is a mallet with a double-bend shaft and full shaft offset, while the D.A.R.T Blade features a crank-neck hosel and full-shaft offset.

 

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Brian is an award winning golf writer and is the founder and editor of Australian Senior Golfer. He is a former Sydney journalist who had little interest in golf till he hit his first ball at the age of 49 (and a half). Since then golf has just about overtaken his life. Brian founded ASG in April 2008 and has since covered every Australian Open, Presidents Cups, World Cups and numerous other big men’s and women’s tournaments, spending days inside the ropes with the likes of Tiger Woods, Phil Mickelson, Rory McIlroy, Jordan Spieth, Tom Watson, Fred Couples, Greg Norman, Adam Scott, Jason Day, Karrie Webb, and many others. He has also played in, and reported on, numerous amateur tournaments, particularly senior and veteran events, around the country. Brian is a member of the Australian Golf Media Association and won the award for Best News Report for 2016 - 2017

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