CALLAWAY GOLF has released a new line of Odyssey D.A.R.T. putters featuring a “groundbreaking” target alignment system to the Australian market.
Odyssey’s Direction and Realignment Technology (D.A.R.T.) utilizes a dart-like pattern on the top of the putter head to easily align the centre of the putter face with the target when addressing the ball.
“D.A.R.T. works via a two-step process,” said Austie Rollinson, Principal Designer for Odyssey. “First, the eyes align the putter to the target using the straight lines on the top of the putter head.
“From there, the mind’s eye completes the realignment by placing the apex of the D.A.R.T. design at the centre of the golf ball. This ensures that the face of the putter is in line with the target and promotes consistent contact with the centre of the face for greater distance control.
“The original 2-Ball putter was a revolutionary step in using the golf ball as an alignment aid, and D.A.R.T. is an evolution of that technology.”
Callaway says the D.A.R.T design is based on the brain’s ability to complete images that the eye doesn’t at first see. In this case, the mind completes the apex of the dart device in the centre of the ball, ensuring the most accurate alignment possible. Just a one-degree misalignment on a 12-foot putt is the difference between a make and a miss.
“The completion of the D.A.R.T device at the centre of the ball is the key component to this new alignment technology,” Rollinson added. “In designing the D.A.R.T. putters we examined the Gestalt Effect, which was developed in the late 1800s and is based on a theory that our senses have the capability to visually create whole forms rather than just a collection of simple lines and curves. The Odyssey D.A.R.T. putter utilizes this effect using multiple lines to create an image that refines alignment and helps golfers make more putts.”
Also featured in the D.A.R.T. line of putters is Odyssey’s newest multi-layer insert, White Ice, which has been fine-tuned to enhance sound, resiliency and consistency.
The new D.A.R.T line of Odyssey putters are now available in Australian golf outlets with a new product introduction retail price of AU$209.
Two models will be available featuring D.A.R.T technology—the D.A.R.T. standard model is a mallet with a double-bend shaft and full shaft offset, while the D.A.R.T Blade features a crank-neck hosel and full-shaft offset.