TaylorMade Burner 2.0 Irons Build on Success

TaylorMade Burner 2.0 IronsTHE combination of distance and ease of use have made TaylorMade’s Burner irons very popular, especially with mid and higher handicap players, since their release some 18 moths ago.

The Burner irons have been amongst the overall best selling in golf and TaylorMade say they became the most successful irons in the company’s history.

Now TaylorMade have announced an upgrade, the Burner 2.0 irons, which the company says, are engineered to combine the celebrated distance with more feel and playability.

We’ve succeeded at creating a better-performing iron with the Burner 2.0, which is just as long, easier to play and more refined in its feel and sound,” said Bret Wahl, senior director of research and development for irons, wedges and putters.

“Every Burner 2.0 iron is better than its predecessor and, when compared against the longest, best-selling iron we’ve ever made, that says something truly significant.”

The difference starts with the look with the Burner 2.0’s two-toned “Burner Black” PVD finish, which is more durable and resists glare.

But the stated improvements are more than skin deep, with multiple club properties in the Burner 2.0 irons enhanced to promote distance, uniform distance-gaps, improved playability and more satisfying feel and sound.

The result, TaylorMade claims, is that each Burner 2.0 iron outperforms the first-generation Burner.

“We applied innovative thinking and concepts to irons when we introduced the original Burner and created a club revolutionary in its performance,” said Brian Bazzel, TaylorMade manager of iron development.

“Now we’ve taken the best high-performance iron in golf and made it better with the Burner 2.0.”

Improved Weight Distribution to Optimize Ball Flight in Short-, Middle- and Long-Irons
Weight distribution varies in every Burner 2.0 clubhead to improve long-, middle- and short-iron ball flight.

In the long-irons, weight has been shifted toward the back of the head, to promote easy launch, and toward the toe and heel, to promote greater stability and forgiveness.

In the middle-irons, weight is distributed more evenly and slightly higher to promote workability while still providing forgiveness.

In the short-irons, weight is positioned even higher, to promote a lower, more controllable ball flight, and centered, to promote increased clubhead control.

Other features include:

  • Differing face thickness in every iron to promote more speed and distance in the long-irons, more feel and control in the short-irons.
  • Progressive topline thickness, improved multi-functional sole and taylormade’s renowned inverted cone technology
  • Longer, easier to hit long-irons
  • Improved Vibration-Management System
  • New Flight-Control Shaft Design and “Burner Black” Finish

Set Makeup, Pricing and Availability
Burner 2.0 irons are offered in four shaft flexes – S, R, M, L. Ladies’ flex shafts will be offered in the 5-iron through pitching wedge, attack wedge and sand wedge.

The standard Burner 2.0 set includes eight irons offered at a street price of US$699 with steel shafts in the irons and US$899 with graphite shaft in the irons.

Availability begins at retail on Friday, October 8.

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