ORGANISERS of the Australian Masters announced late today the event will not be staged in 2016.
The announcement, whilst disappointing, doesn’t come as a huge surprise with a viable date for the championship – one of Australia’s “big three” summer events – obviously an issue after news the World Cup of Golf would be held in Melbourne in 2016.
With the World Cup on at Kingston Heath from November 21 to 27 and the Australian Open in Sydney taking the prime previous week and the Australian PGA Championship the following week, the Aussie Masters was out in the cold.
It was always going to be difficult staging the Masters either earlier or later than usual and it was going to be tough going attracting a decent field of usually otherwise engaged Aussie and international golfers.
The Masters has also reportedly run at a loss for the past two years and its fields of late have not matched those on offer at the Aussie Open or PGA. Last year the event returned to its traditional stomping ground at Huntingdale Golf Club, where veteran Peter Senior won for the third time.
David Rollo, Vice President-Director of Golf, IMG Australia and New Zealand, issued a statement on Wednesday afternoon that said in its entirety:
“As part of IMG’s ongoing evolution of its golf events business, the company is in the process of reimagining its Australian Masters event to ensure the delivery of a world-class experience. To best execute a change of this scale, IMG today announced that the Australian Masters will not be played in 2016.”
“IMG will unveil its new plans for the event in the coming months.”