THE Australian Masters has a new name with organisers today announcing JBWere as the new Naming Rights Sponsor for the tournament.

IMG, owner and promoter of the Australian Masters, said today JBWere, one of Australia’s most prestigious wealth management companies, would be its major partner and the event would become the JBWere Masters.

David Rollo, Vice President-Director of Golf, IMG Australia said: “JBWere is regarded as one of Australia’s pre-eminent investment and wealth management companies and we are excited to form an alliance and marketing partnership with a brand and organisation that enjoys such a wonderful tradition and business reputation.

“Our recently implemented vision for the event in adopting a venue rotation policy and delivery of some of the world’s greatest international golfing talent is built around ‘best in class’ presentation and delivery. We are extremely pleased and proud to have a senior partner that shares a similar commitment to excellence,” Mr Rollo said. 

The 2009 JBWere Masters will be held at Kingston Heath Golf Club from 12 – 15 November.

Joining world number one Tiger Woods and Geoff Ogilvy will be a host of Australian talent including Robert Allenby, Stuart Appleby, Aaron Baddeley, Mat Goggin, Marc Leishman, John Senden, Adam Scott, Michael Sim and defending champion Rod Pampling.

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